Google

'Google' is a mathematical term for the number 1 followed by 100 zeros. This may symbolize the size of Google's ambitions and the increasing impact of dynamic markets and marketing.
In 1995, Larry Page and Sergey Brin to create something in their bedroom at Stanford University. Something over five years was able to deal with 100 kinds of searches on the Internet every day, and they became millionaires in less than a decade.
Google has a simple vision, to be 'the perfect search engine' or, as Page said, "Something that understands what you want, and provide information in accordance with what you expect." Now, with more than 80 million users, who search among more than eight billion sites, Google becomes more established, and became the world leader in search engines.
Of course, almost all the 'marketing' when it started with "a Google": the text books do not mengikutsertakannya in their theory of communication flow, and few dare to admit the ad agency, but it truly represent the control of the consumer transaction triggered by the customer itself, and the power that is now switching to the customer in the complex world of today.
Awareness of a brand is achieved by way of through word of mouth and the effects spread like a virus through the click-click is performed between one site to another site, revenue can also be obtained by using advertisers to target online users in ways an efficient and sophisticated.
Google argues that it makes advertising profitable for both parties, both the consumer and the advertisers who place ads. They believe the customer should know and see these ads when advertisers have paid for advertisements in front of customers. So, they look for ways to differentiate your ad to stand out among the search results page that comes from other sites. Of course, Google does not sell placement of content on the search results themselves, or allow people to pay more to get a higher ranking there.
Thousands of advertisers use Google AdWords to promote their products and services via the Internet with specific targets, and is the largest program. In addition, thousands of web site managers take advantage of Google's AdSense program to advertise with content relevant to their site. It also develops their ability to increase revenues and improve their customer experience.